Fans feel at home with their club. Sounds like a given doesn’t it? But in fact it’s something very special. With this in mind, and together with Essent’s brand promise of ‘a comfortable home for everyone’, we developed a key sponsor theme: ‘At home with FC Groningen’. Essent used the concept to develop various activations, including spending a night at the FC Groningen Stadium. In collaboration with the Dutch interiors magazine VT Wonen, a complete bedroom and living room was set up in a skybox. The concept was activated in combination with AirBNB.
is more positive about the Essent brand
The stadium is a second home for many fans, and Essent is all about a comfortable home for everyone. We therefore converted the skybox into a real home, so that we could say, in all honesty: ‘Feel at home with FC Groningen’.