Ziggo Sport

F1 coming to The Netherlands? 170.000 Dutch nationals sign petition.

Since Max Verstappen’s breakthrough F1 win, the Netherlands has once again become a Formula 1 country. For years there had been talk of bringing Formula 1 back to the Netherlands. In response to that wish, the Netherlands’ top Formula 1 broadcaster decided it was time to do something about it. A petition; by the fans, for the fans. And it didn’t go unnoticed.

Services

Strategy
Creation
Data

Credits

TDE
SportsCloud
Make sports count

170.537

petition signatures

80.000

opt-in addresses

89%

conversion ratio on landing page

For us, VodafoneZiggo , this was a great opportunity to get to know the Formula 1 fans better, and to encourage them to embrace our brand together with Formula 1; to fulfil their collective longing to bring a F1 circuit to the Netherlands. A petition; by the fans, for the fans. And it didn’t go unnoticed.

— Mart Roumen, Content Marketer, VodafoneZiggo

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