NextGen Lions is the new sponsorship programme that Peugeot is using to embrace up-and-coming tennis talent in the Netherlands. To introduce the campaign, we developed a brand video with the Peugeot lion as its central feature, representing pride, strength, flexibility and speed. But it also shows that the road to success is uncertain and unpredictable. And that talent, like a lion, must always fight for what it wants. The next NextGen Lions programme will help them to chase their sporting dream.
sensational brand activations
Together with our communication partner Triple Double, we have drawn up a strong communication plan: NextGen Lions.