Carnival is a major celebration in the southern provinces of the Netherlands. As PSV’s main sponsor, and with a large client base in the south of the country, Dutch energy provider energiedirect.nl understands the impact of carnival like no other. The idea of bringing Romário to Eindhoven as King Carnival was developed as an ode to PSV and its supporters, and to make the celebration even more festive. And it worked.
In a world where everyone is available online, the impact of a live event should not be underestimated.