Ding dong! The doorbell rings and all of a sudden, there are Rico, Roy and Yara on the doorstep. That’s what happened to the winners of the sport campaign in which NOC*NSF and Dutch supermarket Albert Heijn joined forces during National Sports Week with a campaign entitled ‘Proef de Sport’ (a taste of sport). The idea was to get Dutch people to play more sport and focus on healthy eating in an enjoyable way. To highlight this, the Van Dam family were pleasantly surprised one morning with a healthy sports breakfast and a sporty workout.
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