The Dutch Heart Foundation and Philips received the award for their campaign ‘BuurtAED’. This national campaign aimed to see as many crowdfunding projects as possible completed so that neighbourhoods could get their own AED, and fulfil the objective of an AED always being within 6 minutes’ reach throughout the Netherlands.
Michel van Grunsven, partner of Triple Double, said proudly: ‘Winning this prestigious award is a fantastic reward for the courage shown by the Dutch Heart Foundation and Philips during their campaign. The award shows that sponsoring as part of a marketing and communication mix can have a huge impact. We are incredibly proud of the fact that we were able to support the Dutch Heart Foundation and Philips, from strategy to activation.’
‘We are immensely proud of the great achievement and of our collaboration with Philips in this BuurtAED campaign.‘We are immensely proud of the great achievement and of our collaboration with Philips in this BuurtAED campaign.’
Check out these related updates