For some people, the name took some getting used to at first. But the Keuken Kampioen Division (Keuken Kampioen means ‘kitchen champion’ and is the name of a Dutch kitchen suppliers) has since become a household name in Dutch football. It’s a spectacular competition that serves as a stepping stone towards national and international top-level football.
From Veghel to Le Mans
There are no limits where Van Berlo Bedrijfsvloeren and Next Level are concerned. What began as a hobby has since grown into a serious contender in the racing world. The concept of ‘Driving Together’ was created in order to give Kay and Glenn van Berlo a face of their own.
Despite the fact that Johan Cruijff and Loius van Gaal were very much in favour of children spending time outdoors, it is, unfortunately, something we are seeing less and less of.
Formule-E in Eindhoven? Sure!
It was recently announced that Eindhoven was planning to bring Formula-E, the racing class for electric sports cars, to Eindhoven, preferably as an evening race in the City of Lights. It’s a unique opportunity for the Brainport region of Eindhoven.
Just like Hertog
Arms wide, shoulders back, heads up. People do this every time Hertog flies through the GelreDome football stadium in Arnhem. And today, in order to emphasize the fact, Waterontharder.com announced in spectacular fashion that it is to be the main sponsor for Vitesse.
Eindhoven. Our city. City of dreamers, thinkers, daredevils and doers. Made by those who made the city, with Anton and Frits Philips as ‘the founding fathers’ of the city as we know it, of the technology, the machines, the light and, of course, PSV. Of the many opportunities and wonderful possibilities, with unprecedented highlights as the result.
energiedirect.nl and PSV extend partnership
Energiedirect.nl and PSV have extended their contract until 2022. That also means that Energiedirect.nl will again feature on the PSV shirts next year. That is great news, of course, especially in the current climate, but it also underlines the success of this partnership, which started back in 2016.
PSV heroes surprise elderly residents in Eindhoven nursing homes
COVID-19 has hit the elderly extra hard, as they often have to deal with isolation and the protective measures required to be taken by those around them. This was a good reason for Philips and PSV to provide them with some extra encouragement right now.
Wanted: kids for PSV Soccer School Clinic
Are you really missing the Philips Stadium too? If so, this is your chance!
Visiting The Classic in classic cars
Jump into in an Opel belonging to Hans, Peter, Regi or Ryan with a ‘comrade’, then drive together to The Kuip. That was the idea behind the campaign ‘Visiting The Classic in a classic car’ (The Classic is the main football rivalry of the Netherlands, between Ajax (of Amsterdam) and Feyenoord (of Rotterdam). It's a highly contested rivalry.) Unfortunately, COVID-19 then threw a spanner in the works.
New M line campaign: excellence delivered by all
You don't necessarily have to be called Kjeld Nuis, Dylan Groenewegen or Shanice van de Sanden to deliver a top performance. In their new campaign, M line draws a parallel between the daily activities of top athletes and those of the ‘ordinary’ Dutchman. And it becomes clear that everyone performs better after a good night's sleep.
Extra energy for Missie H2
Mission H2 is an association of companies that aims to position the Netherlands as a hydrogen country and draw attention to the sustainable potential of hydrogen.
Can I join in again soon?
An increasing number of families are finding themselves in financial difficulty as a result of the Corona crisis. This often means they are no longer able to pay membership fees or tuition fees for sports and cultural activities. The Youth Fund Sport & Culture helps them with this. The campaign ‘Can I join in again soon?'’ is calling on families who need help to register at magikweermeedoen.nl (site in Dutch only).
Willem II wins the Eredivisie Shirt Festival
After 674,175 likes and 162,264 votes from the public, it was up to the professional jury, consisting of Frank Evenblij, Arno Kantelberg, Victoria Koblenko, Jan Joost van Gangelen and Sjoerd Mossou, to determine the winner. They chose the shirt worn by Willem II from 1958/1959 as the most attractive Eredivisie shirt ever.
Birthday of a legend
In collaboration with the World of Cruyff and the Johan Cruyff Foundation, we are celebrating Johan’s birthday; what better time to breathe new life into his signature manoeuvre, the Cruyff Turn.
ZLM Tour Cycling Cafe: the Netherlands’ favourite online cycling cafe
Unfortunately, the ZLM Tour is not going ahead, but with the online ZLM Tour Cafe, ZLM Insurances can still offer cycling fans the chance to immerse themselves in the world of cycling for up to an hour and a half.
Eredivisie Shirt Festival: an ode to the football shirt
Together with the Eredivisie, Fox Sports, Santos and the AD, we have launched the Eredivisie Shirt Festival, an ode to 64 years of Dutch football history, starting with an online ballot supported by all Dutch professional clubs. It’s a poll for the most beautiful Eredivisie shirt ever.
Streets go red, white and black with this Opel Corsa
The car you drive says something about who you are, and your love of Feyenoord, no matter how intense or subtle, is something you want to show.
Romário candidate for SAN Accent award
Having already won a Sponsor Ring and a nomination for a European Sponsor Award, energiedirect.nl is again in with a chance to win an advertising award. This time ‘King Carnival’ has been nominated for a SAN Accent.
NN kicks off running season in The Hague
As is tradition, no less than 42,000 runners set off from the Koningskade at the beginning of March and headed for the Malieveld.