Sport is driven by emotion. With the ATL brand campaign, ‘Sport to the People’, Intersport focuses on positive and realistic sports emotion in communication.
Through sport, Intersport can incorporate that same emotion into the brand, and in so doing stand out from the competition. Sport is given a voice in a contemporary and exceptional manner. Through the eyes of sport, we can also experience those special moments of top athletes, all of whom are involved with sport in their own unique way. By giving sport a voice, the brand can focus on the essence and power of sport; ‘Sport, and the emotions it arouses, is universal, for everyone.’
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