From the start of the new skating season, the Jumbo-Visma team’s new sponsor will be Dutch dairy cooperative Campina. It’s a logical combination of a typically Dutch sport and a typically Dutch brand, so it comes as no surprise that many successful Dutch skaters, such as Patrick Roest, grew up on a farm.
They, like no other, understand the importance of eating dairy produce, to ensure faster recovery and to enable them to train even harder. It also gives Campina the opportunity to tell a truly authentic story.
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